Adult ad network
A network that sells ad space on adult sites, priced per thousand impressions or per click. TrafficJunky, ExoClick and JuicyAds are examples.
Adult ad networksOnlyFans and cam traffic glossary
The words creators, agencies and cam models meet when they promote a page, from S4S and CPA to tracking links and tip menus. Each term is explained in a sentence or two and links to the page that covers it in depth.
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Traffic and paid promotion
11 terms
CPA (cost per action)
A pricing model where you pay for a result, such as a subscriber or a signup, rather than for impressions or clicks. OnlyFans CPA networks sell subscribers this way.
OnlyFans CPA networksCPC (cost per click)
Paying for each click on an ad or a promoted link, whatever the visitor does next.
Adult ad networksCPL (cost per lead)
On OnlyFans CPA networks, a fixed price per subscriber delivered.
OnlyFans CPA networksCPM (cost per thousand impressions)
Paying for every thousand times an ad is shown, whether or not anyone clicks.
Adult ad networksGG swaps
Organised fan swaps between creators, arranged through a platform, where each creator promotes the other to their audience.
Shoutouts and S4SPaid shoutout
A post bought from a bigger creator or a promo account that shows your content and your link to their audience.
Shoutouts and S4SPromo account
An account on X, Reddit or Telegram that sells shoutouts to creators. Its value depends on whether its audience is real.
Shoutouts and S4SRevShare (revenue share)
A deal where a promoter, network or agency is paid a share of what the fans it brings spend, instead of a fixed price.
OnlyFans CPA networksS4S (shoutout for shoutout)
Two creators of similar size promoting each other to their audiences, with no money changing hands.
Shoutouts and S4STraffic source
Any channel that sends people to a creator’s page: clips, ads, shoutouts, Reddit, X, directories and more.
All traffic sourcesSubscription pages
10 terms
ARPU (average revenue per user)
What fans spend divided by the number of fans. A cheap subscriber who never spends can cost more than an expensive one who does.
Funnel mathConversion rate
The share of people who take the next step, such as subscribing after clicking a link.
Funnel mathFree trial link
An OnlyFans link that gives new fans free access for a limited time. Creator directories list pages that run one.
Creator directoriesFunnel
The path from a first view to a paying fan: a clip, the profile it leads to, the link on that profile, the subscription page and a first purchase.
Promoting OnlyFans with short clipsLink-in-bio page
A single page, such as AllMyLinks, Beacons or Linktree, that holds several links and sits between a profile and the subscription page.
Link-in-bio pagesOFTV
OnlyFans’ separate video platform for safe-for-work content.
PPV (pay-per-view)
Content a creator sells on top of the subscription, usually sent by message.
Rebill
A subscription that renews automatically at the end of its period. Fans can switch it on or off.
Tracking link
A campaign link created in OnlyFans that counts the clicks and subscribers from one source, so each channel can be compared with the others.
Tracking linksWhale
Agency slang for a fan who spends far more than average.
Agencies
6 terms
Chatter
A person who messages fans on a creator’s behalf, usually working in shifts for an agency.
WizeClip vs SupercreatorMass message
A message, often with PPV content attached, sent to many fans at once.
OFM (OnlyFans management)
Agencies that run parts of a creator’s business for a share of revenue: chatting, content planning and traffic.
OnlyFans agency softwareProxy
A separate IP address that a creator’s posts go out from, so accounts in a roster do not share one connection.
Proxy and session isolationRoster
The set of creators an agency manages.
Automating traffic for a rosterSession
The signed-in state of a platform account. WizeClip receives only the session, after you sign in on your own computer through WizeClip Connect, never the password.
Proxy and session isolationClips and posting
9 terms
Hook
What stops a viewer scrolling: the strongest moment of a clip, ideally right at its start.
Clip scoringLoop platform
A platform built around short looping clips, such as RedGIFs.
RedGIFsScore threshold
In WizeClip, the minimum score a moment needs to become a clip. You set it for each creator.
Creator preferencesSensitive media
X’s label for adult content. Marked posts sit behind a warning and are hidden from people who have not chosen to see them.
X for OnlyFans trafficSFW funnel (soft funnel)
Safe-for-work content on mainstream apps that leads to a link page, without showing adult content on the app itself.
TikTok and InstagramShadowban
Reduced visibility on a platform without any notice: posts still go up, but far fewer people see them.
Why promo clips get zero viewsShort-form feed
An adult app with a vertical feed viewers swipe through, such as FikFap, TikPorn or Waptap.
FikFapTube site
A video site such as Pornhub, xHamster or EroMe, where viewers search and browse.
The ten adult platformsVertical clip (9:16)
A clip in portrait format, the shape phones and short-form feeds expect.
Vertical clip specsCam sites
6 terms
Affiliate program
A cam site programme that pays for the users and performers you refer, such as Chaturbate’s own or Stripcash for Stripchat.
More viewers on ChaturbateGoal
A token target shown in a cam room. Reaching it unlocks something for everyone watching.
More viewers on StripchatPrivate show
A paid one-on-one show on a cam site, charged per minute in tokens.
Room subject and tags
The title and tags viewers filter and search by on a cam site.
More viewers on ChaturbateTip menu
A list of actions a performer offers for a set number of tokens.
More viewers on StripchatTokens
The currency viewers buy on cam sites to tip performers and pay for shows.